What is Charisma? What is Charismafy?

What is Charisma?

Charisma is the quality of being able to attract, charm and influence those around you. It is usually easy to identify when someone is charismatic. It is, however, often much harder to say exactly what skills or qualities those people have that other, less charismatic, people lack.

To make things more complicated, there are different types of charismatic people. Some may be quieter, perhaps relying more on their personal charm than their words to influence others. Others are passionate communicators, sweeping everyone along with their enthusiasm.

Ultimately, charisma is the result of excellent communication and interpersonal skills. It is therefore possible to develop and improve your charisma.

Researchers at the University of Toronto carried out a large-scale study into charisma, involving over 1,000 people. They found that charisma consists of a mixture of what they called ‘affability’ and ‘influence’.

• Influence was defined as leadership ability and strength of ‘presence’.
• Affability was defined as being approachable and pleasant.

It turns out to be possible to quantify charisma. It also seems that self-rated charisma levels are surprisingly accurate when compared with ratings by other people.

Quantifying Charisma

Rate yourself on a scale of one to five (where five is high) against these six statements:
I am someone who…

1 …has a presence in a room
2 …has the ability to influence people
3 …knows how to lead a group
4 …makes people feel comfortable
5 …smiles at people often
6 …can get along with anyone

Divide the total score by six to get a charisma value. Anything over 3.7 is considered ‘higher than average’.

There are a number of skills that make up influence and affability. Each of these can be developed, given time and effort.

Developing Influence

1. The statements used to assess charisma show that influence generally has three main parts:
a. presence,
b. ability to influence, and
c. ability to lead.

2. Presence is perhaps the most difficult to define and pin down. However, those with presence can generally be said to be confident and believe in themselves, and also be optimistic and resilient in the face of setbacks.

3. Charismatic people are confident people – or at least have the ability to appear confident.

4. Being confident to communicate in a variety of situations, one-to-one, in groups and in front of audiences is a skill that many people struggle with. A charismatic person can not only appear confident in communication, but they can also help others feel confidence too, thus aiding and enhancing the communication process.

5. Charismatic people are confident in a positive way, without being boastful or egotistical. As with confidence, charismatic people are, or have the ability to appear, optimistic. This means they try to see the best in other people, situations, and events. They usually remain cheerful and bounce back from setbacks because they have good resilience. Charismatic people have the capability to encourage others to see things as they do, thus they can enthuse and enable others to feel more optimistic.

6. Positive thinking and optimism can be powerful forces for successful negotiation and problem-solving.

7. Charismatic people also have very good persuasion and influencing skills. They can often make people want what they want and unite them in a common cause.

8. This ability can be used for both good and bad. Charismatic leaders may be able to influence and encourage their followers to do things that might even seem impossible. They can motivate people to do hard jobs. A charismatic confidence trickster, however, may be able to use their skills to gain the trust and respect of their victims before ultimately extorting money or other valuables.

9. The final characteristic classified as part of ‘influence’ is that charismatic people often have very good leadership skills.

10. They may be seen as ‘natural leaders’, even though they have often spent years honing their skills to make leadership seem effortless. They are able to use a variety of leadership styles to suit the circumstances, and those that they are leading. They are also usually very good at developing and then communicating a compelling vision; their general communication skills are often extremely strong.

Developing Affability

1. The main areas of affability are the ability to get on with people, smiling often—and genuinely—and being able to make people feel comfortable. Perhaps the most important element of this is good emotional intelligence.

2. The ability to appear confident and/or optimistic if you are not requiring a certain amount of ‘acting’. It requires you to be in command of your emotions.

3. You also need to be able to harness both your own and others’ emotions positively to achieve what you want.

4. Charismatic people are very good at showing their true emotions when this works to their best advantage. They are usually also good at masking or acting in a way that makes others believe what they see. The analogy of a swimming swan is useful in this example, calm and serene on the surface but with a lot of hidden activity out of view to the casual observer.

5. Charismatic people are interesting: others want to listen to what they have to say. This is partly because they have interesting things to say—such as a compelling vision—and partly the way that they communicate. They are often good storytellers, with an engaging manner when speaking and explaining. They are able to communicate their message clearly and concisely, being serious and injecting humor where appropriate to keep their audience attentive and focused. When they are in one-on-one or small group situations, charismatic people will use open, relaxed, body language including lots of eye contact. They will watch for feedback from their audience and clarify their position accordingly. When in larger groups or making a presentation to others, body language will be more exaggerated in an attempt to include everybody.

6. Charismatic people are also interested: they genuinely want to listen to what others have to say. They are likely to ask open questions to help them understand the views, opinions, and feelings of others and, because of their ability to make others feel at ease, will often get honest and heartfelt answers. Charismatic people tend to be empathetic and considerate towards others, remembering details from previous conversations and therefore gaining respect and trust.

7. Charismatic people are good at building rapport with others. A sincere smile, maintaining eye contact, being polite and courteous is a very effective way of getting people on your side. People are much more likely to do things for you if they are treated well and you are nice to them.

8. Being charismatic involves communicating dynamically, with passion and enthusiasm whilst displaying positive body language. It involves thinking positively, having optimism and self-confidence, and also being persuasive and building the respect and trust of others.

9. We can all learn to be more charismatic by developing our interpersonal skills through understanding and practice.

Charisma could also be indicated by one or more of the following

1. Very beautiful looks
2. Very beautiful skin tone and texture with no or very little blemishes
3. Highly Symmetrical features
4. A tall person, a man that towers over 6” or more or a blithe & beautiful woman that is 5’10 or 5”11
5. Fair complexion
6. Large healthy-looking eyes – especially among women
7. Very good speaking skills – Obama is a great example of this, even though Obama was not the most handsome man, but once he starts talking, people just couldn’t take their eyes off of him

So now, if I am not that 6+feet tall, dark handsome man with those sharp jaws and v shoulders, or If I am not that damsel with that captivating beauty, what can I do to increase my charisma? Especially when I am smart, competent, possess solid skills, possess significant accomplishments in my career as well as academically, competitive, when I see that my other more beautiful competitors are not as competent as me other than being more beautiful than me.

1. How do I make myself known to the audience?
2. How do I get my point across to my audience in a compelling manner?
3. How do I make my mark and leave my mark?
4. How do I influence my audience?
5. How do I get their attention and make them believe in what I am saying?
6. And overall how do I win against these competitors in all kinds of scenarios?

What is the Solution?

You know how you do that – here is the answer for you,

1. by storytelling,

2. by doing some very powerful, impactful, perspective altering storytelling

3. by mastering the art of telling relevant (relevance is extremely important, if your story is not relevant you are going to look like a fool), powerful, impactful stories that change people’s perceptions, deeply alter their stereotypic way of thinking.

4. by telling stories full of drama (more drama makes the story merrier, but don’t overdo it), that succinctly convey the point across

5. by using the right tone (tone is extremely important that amplifies the effect of the story in a big way, there are both conscious tones and subconscious tones) and the right words taking people on a vicarious journey through your stories

Why is Storytelling so powerful?

Remember humans are emotional beings, so stories connect well with humans, especially stories with such emotions that humans can relate to and resonate with,

1. Because stories are easy to remember, human brain remembers stories better than data

2. People like you when you tell stories, humans identify with you

3. Stories help with communicating the purpose easily

4. Stories that you tell trigger other people to share stories related to the same emotion as well

5. Stories help you demonstrate empathy with your audience


7. Stories need to be memorable. They have to have their twists and turns, that is what humans relate to. Very good stories with such twists and turns, that are intriguing are remembered 22 times. more than just facts. Such stories evoke an emotional response from humans and, when humans emotionally react to something, they never forget that experience, so that is how humans remember stories. And when we sprinkle concepts in those stories, humans remember those concepts so well. That is why humans remember stories 22 times more than just facts.

But how do you tell stories in a powerful, impactful way?

1. How many stories you can remember, 100, 1000 or may be 10,000, is that enough?
2. How to make sure you tell those relevant stories, not look like a fool by telling stories that are not relevant?
3. How to consistently do this all the time?
4. How to pick and choose stories for a work meeting versus a personal meeting?

What if there is a mobile app available for Story Telling?

Basically this mobile app Charismafy will indeed give you that Charisma, by doing the following

1. It will provide you a story on demand, for example if you are going for a meeting at work, you can get a quick 1-minute story that is relevant very quickly from the story database and give it to you. You can read that story, also watch the video of the recital of the story, so you can do the appropriate pauses, highs and lows and deliver that story beautifully to your audience. (The video recital is Phase III)

2. It will help you retrieve the story that is relevant for the occasion. Your story could be for one of the following
a. Work meeting
b. Personal meeting
c. Party
d. One on one with your employee
e. One on one with your son or daughter
f. For a public speech

3. It will help you retrieve stories based on categories

a. Stories based on Indian mythology such as Ramayana
b. Stories based on Indian mythology such as Mahabharat
c. Bible Stories
d. Abraham Lincoln Stories
e. Wild West Stories
f. American Folk Stories
g. Thirukkural Stories

4. Stories fit for group story telling

5. Stories fit for one-on-one story telling

6. Stories fit for public speaking occasions

7. Stories fit for young people

8. Stories fit for old people

9. Stories for teens

10. Stories on specific topics